Sensors in smartphones and electronic wearables produce unprecedented amounts of data – data that your customers rely on you to protect. Sama follows data privacy and security best practices to protect against unauthorized access and corruption throughout the data lifecycle. Reliably high-quality labeled data (>95% SLA even on the most complex workflows) ensures that applications perform optimally and are adopted by consumers.
IoT devices create hubs that leverage built-in sensors, RFID, GPS, Bluetooth and internet connectivity to streamline everyday activities. Sama provides the highest quality annotated data for your IoT and smart home devices, ensuring optimal performance, consumer satisfaction, and adoption. Industry-leading data privacy and security practices protect against unauthorized access and corruption of your — and your users’ — data.
B2C software and social media companies are reinventing user experience with apps that leverage computer vision found in smartphones, to make users feel more connected, make better buying decisions, and automate away menial tasks. Over 25% of the Fortune 50 rely on Sama’s AI-powered platform and directly managed workforce to deliver high-quality annotated computer vision data to fuel their technology.
Sama provides secure and high-quality annotations for image and video data resulting from IoT-connected smart cameras and other computer vision applications. Empower consumers to monitor their properties and respond to safety concerns — all with a higher degree of accuracy and at a lower cost — with AI systems powered by the highest-quality labeled data.
Orbisk required labeling hundreds of thousands of accurate, high-quality training data (food images). Sama delivered expert annotation quality at scale. And working with Sama helped Orbisk guarantee their ethical AI supply chain
The Swift Skin and Wound mobile app brings AI to the bedside to help patients and clinicians monitor wound health. With an average quality score of 97%, Sama increased throughput 230% while reducing rejections by 67%.
Top teams across industries trust Sama for quality AI data annotation.
"The knowledge and processes, and employee equity, support, and wellness programs we see at Sama have set the bar for all of our other vendors."
"The knowledge and processes, and employee equity, support, and wellness programs we see at Sama have set the bar for all of our other vendors."
Trying to create AI models that can work on any stage of plant can be a challenge. Sama’s annotation solution helped us overcome this issue. Sama’s accuracy rate is consistently at 99%, which is incredible!
Trying to create AI models that can work on any stage of plant can be a challenge. Sama’s annotation solution helped us overcome this issue. Sama’s accuracy rate is consistently at 99%, which is incredible!
Sama’s agility, ability to scale, and transparency they’ve given along the way make them the ideal training data partner.
Sama’s agility, ability to scale, and transparency they’ve given along the way make them the ideal training data partner.
In a partner we’re looking for someone that can handle the volumes of data that we can generate, and handle those volumes in a quality manner. Sama is able to fulfill our business requirements, and do that cost effectively, but they have the added benefit of being an impact provider.
In a partner we’re looking for someone that can handle the volumes of data that we can generate, and handle those volumes in a quality manner. Sama is able to fulfill our business requirements, and do that cost effectively, but they have the added benefit of being an impact provider.
We have been impressed, not only with their consistent level of high quality, but with their entire approach to training data strategy. To us they are a perfect addition to our work in AI.
We have been impressed, not only with their consistent level of high quality, but with their entire approach to training data strategy. To us they are a perfect addition to our work in AI.
Once you have a trained team, it pays off because they know what to look for. Some objects just blend into the background in images, so you need a trained eye to spot them.
Once you have a trained team, it pays off because they know what to look for. Some objects just blend into the background in images, so you need a trained eye to spot them.
We had a ton of pictures of cows from Washington, where we are, but cows look different in Africa. Diversity in the dataset has been super challenging.
We had a ton of pictures of cows from Washington, where we are, but cows look different in Africa. Diversity in the dataset has been super challenging.
Sama is interested in building collaborative relationships, fostering a sense of being an integral part of our team rather than just another transactional outsourcing company. Additionally, Sama's in-house workforce is well-trained in annotating visual data, so they came up to speed quickly, providing invaluable insights to improve our ML models.
Sama is interested in building collaborative relationships, fostering a sense of being an integral part of our team rather than just another transactional outsourcing company. Additionally, Sama's in-house workforce is well-trained in annotating visual data, so they came up to speed quickly, providing invaluable insights to improve our ML models.
We significantly improved our training data, enhancing our object detection algorithm to identify people or doors.
We significantly improved our training data, enhancing our object detection algorithm to identify people or doors.
Sama was a force multiplier for us and a key success factor for our project. They delivered high-quality annotated data on time, listened to our feedback, and were very flexible in accommodating our requests.
Sama was a force multiplier for us and a key success factor for our project. They delivered high-quality annotated data on time, listened to our feedback, and were very flexible in accommodating our requests.
Quality is important to them. You really get the sense they are there for more than just the financial transaction. They are a true partner.
Quality is important to them. You really get the sense they are there for more than just the financial transaction. They are a true partner.
Working with Sama has made a demonstrable impact on our ability not only to service our current clients better but also to expand our services to new types of clients and new markets.
Working with Sama has made a demonstrable impact on our ability not only to service our current clients better but also to expand our services to new types of clients and new markets.
Sama gave us visibility into the data labeling process, with tight QA feedback loops to ensure the high standard of quality we required for our models.
Sama gave us visibility into the data labeling process, with tight QA feedback loops to ensure the high standard of quality we required for our models.
We used other annotation providers in the past, but our experience with Sama was superior due to the direct communication we had with the labeling team, who were with us throughout the project.
We used other annotation providers in the past, but our experience with Sama was superior due to the direct communication we had with the labeling team, who were with us throughout the project.
The team quickly learned to distinguish between waste objects, which differ greatly from region to region. Communication channels remained open for feedback, with a continuous open discussion about how efforts were progressing.
The team quickly learned to distinguish between waste objects, which differ greatly from region to region. Communication channels remained open for feedback, with a continuous open discussion about how efforts were progressing.
There’s a possibility to make an impact on legislation and on the environment, but not without accurately labeled data.
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There’s a possibility to make an impact on legislation and on the environment, but not without accurately labeled data.
Having worked with different cloud providers where the staff doing the actual work was always very hidden from us, we appreciated the transparency and social sustainability of Sama.
Having worked with different cloud providers where the staff doing the actual work was always very hidden from us, we appreciated the transparency and social sustainability of Sama.
For our mobile app, we needed extremely precise segmented data because we knew that every missed pixel would easily add up to millimeters of lost accuracy.
For our mobile app, we needed extremely precise segmented data because we knew that every missed pixel would easily add up to millimeters of lost accuracy.
Sama’s agents became increasingly better at labeling our data thanks to feedback loops. This iterative way of working has made them experts on our data.
Sama’s agents became increasingly better at labeling our data thanks to feedback loops. This iterative way of working has made them experts on our data.
You can imagine the heaps of images coming in from the restaurants that we work with. Most are identified by image recognition algorithms, but for outliers and edge cases, we rely on Sama.
You can imagine the heaps of images coming in from the restaurants that we work with. Most are identified by image recognition algorithms, but for outliers and edge cases, we rely on Sama.
"The knowledge and processes, and employee equity, support, and wellness programs we see at Sama have set the bar for all of our other vendors."
"The knowledge and processes, and employee equity, support, and wellness programs we see at Sama have set the bar for all of our other vendors."
Trying to create AI models that can work on any stage of plant can be a challenge. Sama’s annotation solution helped us overcome this issue. Sama’s accuracy rate is consistently at 99%, which is incredible!
Trying to create AI models that can work on any stage of plant can be a challenge. Sama’s annotation solution helped us overcome this issue. Sama’s accuracy rate is consistently at 99%, which is incredible!
Sama’s agility, ability to scale, and transparency they’ve given along the way make them the ideal training data partner.
Sama’s agility, ability to scale, and transparency they’ve given along the way make them the ideal training data partner.
In a partner we’re looking for someone that can handle the volumes of data that we can generate, and handle those volumes in a quality manner. Sama is able to fulfill our business requirements, and do that cost effectively, but they have the added benefit of being an impact provider.
In a partner we’re looking for someone that can handle the volumes of data that we can generate, and handle those volumes in a quality manner. Sama is able to fulfill our business requirements, and do that cost effectively, but they have the added benefit of being an impact provider.
We have been impressed, not only with their consistent level of high quality, but with their entire approach to training data strategy. To us they are a perfect addition to our work in AI.
We have been impressed, not only with their consistent level of high quality, but with their entire approach to training data strategy. To us they are a perfect addition to our work in AI.
Once you have a trained team, it pays off because they know what to look for. Some objects just blend into the background in images, so you need a trained eye to spot them.
Once you have a trained team, it pays off because they know what to look for. Some objects just blend into the background in images, so you need a trained eye to spot them.
We had a ton of pictures of cows from Washington, where we are, but cows look different in Africa. Diversity in the dataset has been super challenging.
We had a ton of pictures of cows from Washington, where we are, but cows look different in Africa. Diversity in the dataset has been super challenging.
Sama is interested in building collaborative relationships, fostering a sense of being an integral part of our team rather than just another transactional outsourcing company. Additionally, Sama's in-house workforce is well-trained in annotating visual data, so they came up to speed quickly, providing invaluable insights to improve our ML models.
Sama is interested in building collaborative relationships, fostering a sense of being an integral part of our team rather than just another transactional outsourcing company. Additionally, Sama's in-house workforce is well-trained in annotating visual data, so they came up to speed quickly, providing invaluable insights to improve our ML models.
We significantly improved our training data, enhancing our object detection algorithm to identify people or doors.
We significantly improved our training data, enhancing our object detection algorithm to identify people or doors.
Sama was a force multiplier for us and a key success factor for our project. They delivered high-quality annotated data on time, listened to our feedback, and were very flexible in accommodating our requests.
Sama was a force multiplier for us and a key success factor for our project. They delivered high-quality annotated data on time, listened to our feedback, and were very flexible in accommodating our requests.
Quality is important to them. You really get the sense they are there for more than just the financial transaction. They are a true partner.
Quality is important to them. You really get the sense they are there for more than just the financial transaction. They are a true partner.
Working with Sama has made a demonstrable impact on our ability not only to service our current clients better but also to expand our services to new types of clients and new markets.
Working with Sama has made a demonstrable impact on our ability not only to service our current clients better but also to expand our services to new types of clients and new markets.
Sama gave us visibility into the data labeling process, with tight QA feedback loops to ensure the high standard of quality we required for our models.
Sama gave us visibility into the data labeling process, with tight QA feedback loops to ensure the high standard of quality we required for our models.
We used other annotation providers in the past, but our experience with Sama was superior due to the direct communication we had with the labeling team, who were with us throughout the project.
We used other annotation providers in the past, but our experience with Sama was superior due to the direct communication we had with the labeling team, who were with us throughout the project.
The team quickly learned to distinguish between waste objects, which differ greatly from region to region. Communication channels remained open for feedback, with a continuous open discussion about how efforts were progressing.
The team quickly learned to distinguish between waste objects, which differ greatly from region to region. Communication channels remained open for feedback, with a continuous open discussion about how efforts were progressing.
There’s a possibility to make an impact on legislation and on the environment, but not without accurately labeled data.
There’s a possibility to make an impact on legislation and on the environment, but not without accurately labeled data.
Having worked with different cloud providers where the staff doing the actual work was always very hidden from us, we appreciated the transparency and social sustainability of Sama.
Having worked with different cloud providers where the staff doing the actual work was always very hidden from us, we appreciated the transparency and social sustainability of Sama.
For our mobile app, we needed extremely precise segmented data because we knew that every missed pixel would easily add up to millimeters of lost accuracy.
For our mobile app, we needed extremely precise segmented data because we knew that every missed pixel would easily add up to millimeters of lost accuracy.
Sama’s agents became increasingly better at labeling our data thanks to feedback loops. This iterative way of working has made them experts on our data.
Sama’s agents became increasingly better at labeling our data thanks to feedback loops. This iterative way of working has made them experts on our data.
You can imagine the heaps of images coming in from the restaurants that we work with. Most are identified by image recognition algorithms, but for outliers and edge cases, we rely on Sama.
You can imagine the heaps of images coming in from the restaurants that we work with. Most are identified by image recognition algorithms, but for outliers and edge cases, we rely on Sama.
Sama delivers not only accurate video annotation, but insights and recommendations via our vertically integrated platform combined with human-in-the-loop experts, all while embracing an ethical AI approach. This is why companies come to us when other video annotation solutions fail.
No matter how complex your models, we consistently deliver a 99% client acceptance rate as you scale, even with high ambiguity images and edge cases.
Sama has over 15 years of experience and our annotators have an average tenure of 2+ years. Vertically segmented teams provide expertise into industry nuances.
As the first AI certified B Corp, Sama has provided economic opportunities for over 65,000 employees from underserved communities.
ISO certified delivery centers, a biometric secured platform and our in-house workforce help protect your data from unauthorized access and data corruption from ingestion to delivery.
Your data remains protected and private because it’s managed in a secure facility by full-time in-house workforce of data experts. Your Data is Yours – Sama does not share or keep any datasets for training or other purposes, unlike crowdsourced alternatives.
Learn more about Sama's work with data curation
When our CEO Wendy Gonzalez took the stage at Super AI 2025, she delivered a stark message: The AI industry is facing a crisis that goes far beyond technical challenges. With 70% of AI deployments still failing and Gartner projecting $30 billion in spending to combat AI misinformation alone, the question is no longer whether we can afford to prioritize diversity in AI development. It has become a categorical imperative.
Sama provides ML Professionals and AI team Leads with an indispensable solution for Computer Vision data labeling.
