INDUSTRIES

Build Computer Vision Models Faster

Build AV & ADAS
Systems

Faster

More Accurately

Safer

 Achieve increased model prediction accuracy, better edge case understanding and more with expert data annotation and model validation services. 

cars detectionAbstract background shapes
CAPABILITIES

Advanced 2D and 3D capabilities that support the most complex workflows

We improve the safety of vehicles on the road by delivering high-quality data the first time, even in harsh weather and heavy traffic conditions. We specialize in working with complex long range LiDAR detection, high resolution imaging, and all-weather performance.

360° 3D Multi Sensor

We support complex workflows with the ability to load up to 14 sensors, including cameras, LiDAR, radar and ultrasonic sensors, as well as support multiple point-clouds. We also help make your data cleaner through SLAM algorithms to augment your sensors, accumulated point clouds and global coordinate conversion in addition to camera shutter and ego motion compensation.

Our custom intensity points visualization enables our team to identify objects more clearly—for example, reducing sensor bloom around highly reflective surfaces like metal traffic signs—providing more precise annotations quicker.

Medium Sequences

A unique combination of human expertise and fine-tuned automation enables us to provide high-quality annotations across long sequences of frames (e.g. tens to hundreds of contiguous miles of driving). We rely on our proprietary algorithms and preprocessing systems to accurately track objects, then overlay human expertise to deliver precise annotations across medium sequences at scale.

ADAS video feed annotated for medium sequences

Comprehensive Shape Support

We support all annotation types for a variety of complex autonomous vehicle and ADAS applications. These include bounding boxes, cuboids and polygons for object tracking as well as keypoints, lines and raster for lane marking and driveable area, and facial landmarking and eye tracking for in-cabin behavior monitoring. 

Full Scene Segmentation

We offer full scene segmentation, painting every pixel with polyline and raster annotations and then providing class-level descriptions. Our ML assisted annotation and pre-labelling technologies speed up this process to provide faster and higher quality annotations than interpolation. 

text document open on a laptop

AI Acceleration

Our proprietary technology and algorithms provide annotations and insights quickly and with increased accuracy. Our preprocessing systems like SLAM allow us to track objects across frames automatically creating efficiencies in the annotation process. In addition, our AutoQA automatically detects and surfaces logical fallacies so that inaccuracies are immediately detected and rectified. The result is more accurate annotations, faster.

text document open on a laptop
Applications

Experts in AV & ADAS Data Annotation and Model Validation 

Spatial Object Detection & Tracking

Our advanced capabilities help support a wide variety of spatial object detection and tracking applications including vulnerable road users, adaptive cruise control, driveable free space, and automatic braking or parking among others. 

We excel at even the most complex workflows—supporting up to 14 sensors, high density of objects and 2D object detection across video sequences at scale. Our ML assisted extrapolation and preprocessing systems like SLAM, combined with our expert human-in-the-loop workforce, allow us to deliver highly accurate annotations, faster. 

lines detection on a road

Lane and Road Marking Detection

We help get vehicle navigation and driver assistance systems like blind spot monitoring, lane departure warnings and collision detection into production faster by providing high-quality 2D and 3D polyline annotations to both train and validate models. 

Additionally, our proprietary preprocessing systems provide greater efficiency and consistent lane markings. Our advanced frameworks and human-in-the-loop approach provide the precision and consistency needed to build robust datasets.

man holding a smartphone

In-Cabin Behavior Monitoring 

Our data experts help power a variety of behavior monitoring applications for vehicle fleets including driver alertness and object detection. We leverage a variety of annotation techniques including facial landmarking and eye tracking along with keypoint and raster annotation to create the training data needed to train models to detect whether a driver is overtired or distracted.

We also help train object detection algorithms to determine whether objects are a threat to driver alertness and safety—such as drinking a soda versus being distracted by a phone.

cuboids labelling highway

Model Validation

Our model validation solutions provide deep visibility into performance and offer actionable insights to improve model predictions. Our team of experts reviews predictions, identifying false positives or negatives along with inaccurate predictions to highlight weaknesses. For example, if your model is consistently misidentifying yellow buses, you know to add more yellow buses to your training data. 

In addition, we can validate model predictions across hundreds of miles of consecutive driving—including 360 degree multi-sensors—to document the safety of a driver assistance system and ensure you hit KPIs before shipping it into production.

Our Approach

A unique combination of ML technology and dedicated humans in the loop

Sama’s data annotation and model validation projects start with tailored consultations, assessing tagging needs via knowledgeable solutions engineers. After evaluating alternatives, projects launch on Sama’s cutting-edge annotation platform.

callibration

We employ an integrated calibration process to maximize efficiency and value. In the initial session, we establish clear instructions, address edge cases, and align on key metrics to define a quality rubric. Subsequent collaborative meetings with a project manager, solutions engineer, and QA agent, whether weekly or monthly, ensure quality and efficiency will scale as you utilize our services.

callibration

Each project is assigned to a dedicated team at Sama, consisting of internal experts with deep industry knowledge – avoiding consultants, contractors, or crowdsourcing. These teams undergo project-specific training, including quality rubrics and golden-tasks, ensuring consistency and effectiveness from the outset.

training

We use feedback, percentage of data set review, and automated scoring, bolstered by real-time analytics that offer immediate actionable insights. Should data accuracy not meet client expectations, we provide complimentary rework services for the project.

review

When the project is complete, we follow a structured delivery process to ensure smooth integration with your data pipeline. We offer flexible and customizable delivery in all major formats (such as OLF), APIs, and the option for custom API integrations to support rapid development of models. This is complemented by robust quality control measures to reduce inaccuracies swiftly, ensuring the rapid deployment of ML models.

delivery
PLATFORM

What Our Platform Offers

Advanced 3D Technologies

Accelerate your model development with our advanced 3D technologies, including: SLAM algorithms to augment your sensors; custom intensity points visualization; accumulated point clouds; egomotion compensation; pre-annotation; and global coordinates conversions. We easily load up to 14 cameras and multiple point-clouds from multi-LiDAR, radar, and/or ultrasonic sensors.

Proactive Quality at-Scale

Our proactive approach minimizes delays while maintaining quality to help teams and models hit their milestones. All of our solutions are backed by SamaAssure™, the industry’s highest quality guarantee for ADAS, AV, and Generative AI. We start with a 95% written quality guarantee for every project but can guarantee up to 99.5%—regardless of complexity or scale.

Proactive Insights

SamaIQ™ combines the expertise of the industry’s best specialists with deep industry knowledge and proprietary algorithms to deliver faster insights and reduce the likelihood of unwanted biases and other privacy or compliance vulnerabilities.

Collaborative Project Space

SamaHub™, our collaborative project space, is designed for enhanced communication. Clients have access to collaboration workflows, self-service sampling and complete reporting to track their project’s progress.

Easy Integrations

We offer a variety of integration options, including APIs, CLIs, and webhooks that allow you to seamlessly connect our platform to your existing workflows. The Sama API is a powerful tool that allows you to programmatically query the status of projects, post new tasks to be done, receive results automatically, and more. We also offer custom engineering to integrate deeply into your custom APIs and workflows.

Multimodal Support

Beyond computer vision, Sama’s Supervised Fine Tuning service for LLMs helps improve in-cabin safety and experience with better voice commands, and unlocks other multi-modal AI experiences such as vision + audio, or gestures + voice. We can also layer voice + sentiment analysis to detect changes in tone which affect meaning.

TESTIMONIALS

Top ML Teams Love Sama

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We have been impressed, not only with their consistent level of high quality, but with their entire approach to training data strategy. To us they are a perfect addition to our work in AI.

Learn More
Demetrio Aiello
Demetrio Aiello
Head of the Artificial Intelligence & Robotics Labs
at
Continental

We have been impressed, not only with their consistent level of high quality, but with their entire approach to training data strategy. To us they are a perfect addition to our work in AI.

Demetrio Aiello
Demetrio Aiello
Head of the Artificial Intelligence & Robotics Labs
at
Continental

You can imagine the heaps of images coming in from the restaurants that we work with. Most are identified by image recognition algorithms, but for outliers and edge cases, we rely on Sama.

Learn More
Olaf van der Veen
Olaf van der Veen
CEO and Co-Founder
at
Orbisk

You can imagine the heaps of images coming in from the restaurants that we work with. Most are identified by image recognition algorithms, but for outliers and edge cases, we rely on Sama.

Olaf van der Veen
Olaf van der Veen
CEO and Co-Founder
at
Orbisk

Sama’s agents became increasingly better at labeling our data thanks to feedback loops. This iterative way of working has made them experts on our data.

Learn More
Johanna Schacht
Johanna Schacht
AI Team Lead
at
Orbisk

Sama’s agents became increasingly better at labeling our data thanks to feedback loops. This iterative way of working has made them experts on our data.

Johanna Schacht
Johanna Schacht
AI Team Lead
at
Orbisk

Having worked with different cloud providers where the staff doing the actual work was always very hidden from us, we appreciated the transparency and social sustainability of Sama.

Learn More
Mikael Andersson
Mikael Andersson
Sr Product Owner
at
Volumental

Having worked with different cloud providers where the staff doing the actual work was always very hidden from us, we appreciated the transparency and social sustainability of Sama.

Mikael Andersson
Mikael Andersson
Sr Product Owner
at
Volumental

There’s a possibility to make an impact on legislation and on the environment, but not without accurately labeled data.

Learn More
Parshva Mehta
Parshva Mehta
COO
at
PolyPerception

There’s a possibility to make an impact on legislation and on the environment, but not without accurately labeled data.

Parshva Mehta
Parshva Mehta
COO
at
PolyPerception

The team quickly learned to distinguish between waste objects, which differ greatly from region to region. Communication channels remained open for feedback, with a continuous open discussion about how efforts were progressing.

Learn More
Rafael Hautekiet
Rafael Hautekiet
CEO
at
PolyPerception

The team quickly learned to distinguish between waste objects, which differ greatly from region to region. Communication channels remained open for feedback, with a continuous open discussion about how efforts were progressing.

Rafael Hautekiet
Rafael Hautekiet
CEO
at
PolyPerception

Sama gave us visibility into the data labeling process, with tight QA feedback loops to ensure the high standard of quality we required for our models.

Learn More
Dhanesh Ramachandram
Dhanesh Ramachandram
Senior Machine Learning Researcher
at
Swift Medical

Sama gave us visibility into the data labeling process, with tight QA feedback loops to ensure the high standard of quality we required for our models.

Dhanesh Ramachandram
Dhanesh Ramachandram
Senior Machine Learning Researcher
at
Swift Medical

Working with Sama has made a demonstrable impact on our ability not only to service our current clients better but also to expand our services to new types of clients and new markets.

Learn More
Clare Bruzek
Clare Bruzek
VP of Operations
at
Tribe Dynamics

Working with Sama has made a demonstrable impact on our ability not only to service our current clients better but also to expand our services to new types of clients and new markets.

Clare Bruzek
Clare Bruzek
VP of Operations
at
Tribe Dynamics

Quality is important to them. You really get the sense they are there for more than just the financial transaction. They are a true partner.

Learn More
Vamsi Madabhushi
Vamsi Madabhushi
Product Manager
at
Walmart

Quality is important to them. You really get the sense they are there for more than just the financial transaction. They are a true partner.

Vamsi Madabhushi
Vamsi Madabhushi
Product Manager
at
Walmart

Sama was a force multiplier for us and a key success factor for our project. They delivered high-quality annotated data on time, listened to our feedback, and were very flexible in accommodating our requests.

Learn More
Xuan Yang
Xuan Yang
Computer Vision Researcher
at
Google

Sama was a force multiplier for us and a key success factor for our project. They delivered high-quality annotated data on time, listened to our feedback, and were very flexible in accommodating our requests.

Xuan Yang
Xuan Yang
Computer Vision Researcher
at
Google

We significantly improved our training data, enhancing our object detection algorithm to identify people or doors.

Learn More
Naty Shemer
Naty Shemer
R&D Group Manager
at
Indoor Robotics

We significantly improved our training data, enhancing our object detection algorithm to identify people or doors.

Naty Shemer
Naty Shemer
R&D Group Manager
at
Indoor Robotics

We had a ton of pictures of cows from Washington, where we are, but cows look different in Africa. Diversity in the dataset has been super challenging.

Learn More
Gracie Ermi
Gracie Ermi
Research Software Engineer
at
Vulcan

We had a ton of pictures of cows from Washington, where we are, but cows look different in Africa. Diversity in the dataset has been super challenging.

Gracie Ermi
Gracie Ermi
Research Software Engineer
at
Vulcan

Once you have a trained team, it pays off because they know what to look for. Some objects just blend into the background in images, so you need a trained eye to spot them.

Learn More
Ben Suidman
Ben Suidman
Senior Program Manager
at
Vulcan

Once you have a trained team, it pays off because they know what to look for. Some objects just blend into the background in images, so you need a trained eye to spot them.

Ben Suidman
Ben Suidman
Senior Program Manager
at
Vulcan

In a partner we’re looking for someone that can handle the volumes of data that we can generate, and handle those volumes in a quality manner. Sama is able to fulfill our business requirements, and do that cost effectively, but they have the added benefit of being an impact provider.

Learn More
Steve Heck
Steve Heck
CTO
at
Getty Images

In a partner we’re looking for someone that can handle the volumes of data that we can generate, and handle those volumes in a quality manner. Sama is able to fulfill our business requirements, and do that cost effectively, but they have the added benefit of being an impact provider.

Steve Heck
Steve Heck
CTO
at
Getty Images

Sama’s agility, ability to scale, and transparency they’ve given along the way make them the ideal training data partner.

Learn More
Ankur Khator
Ankur Khator
Sr. Program Manager
at
Microsoft

Sama’s agility, ability to scale, and transparency they’ve given along the way make them the ideal training data partner.

Ankur Khator
Ankur Khator
Sr. Program Manager
at
Microsoft

Trying to create AI models that can work on any stage of plant can be a challenge. Sama’s annotation solution helped us overcome this issue. Sama’s accuracy rate is consistently at 99%, which is incredible!

Learn More
Heather Clair
Heather Clair
Product Manager
at
Precision AI

Trying to create AI models that can work on any stage of plant can be a challenge. Sama’s annotation solution helped us overcome this issue. Sama’s accuracy rate is consistently at 99%, which is incredible!

Heather Clair
Heather Clair
Product Manager
at
Precision AI

We have been impressed, not only with their consistent level of high quality, but with their entire approach to training data strategy. To us they are a perfect addition to our work in AI.

Learn More
Demetrio Aiello
Demetrio Aiello
Head of the Artificial Intelligence & Robotics Labs
Continental

We have been impressed, not only with their consistent level of high quality, but with their entire approach to training data strategy. To us they are a perfect addition to our work in AI.

Demetrio Aiello
Demetrio Aiello
Head of the Artificial Intelligence & Robotics Labs
Continental

You can imagine the heaps of images coming in from the restaurants that we work with. Most are identified by image recognition algorithms, but for outliers and edge cases, we rely on Sama.

Learn More
Olaf van der Veen
Olaf van der Veen
CEO and Co-Founder
Orbisk

You can imagine the heaps of images coming in from the restaurants that we work with. Most are identified by image recognition algorithms, but for outliers and edge cases, we rely on Sama.

Olaf van der Veen
Olaf van der Veen
CEO and Co-Founder
Orbisk

Sama’s agents became increasingly better at labeling our data thanks to feedback loops. This iterative way of working has made them experts on our data.

Learn More
Johanna Schacht
Johanna Schacht
AI Team Lead
Orbisk

Sama’s agents became increasingly better at labeling our data thanks to feedback loops. This iterative way of working has made them experts on our data.

Johanna Schacht
Johanna Schacht
AI Team Lead
Orbisk

Having worked with different cloud providers where the staff doing the actual work was always very hidden from us, we appreciated the transparency and social sustainability of Sama.

Learn More
Mikael Andersson
Mikael Andersson
Sr Product Owner
Volumental

Having worked with different cloud providers where the staff doing the actual work was always very hidden from us, we appreciated the transparency and social sustainability of Sama.

Mikael Andersson
Mikael Andersson
Sr Product Owner
Volumental

There’s a possibility to make an impact on legislation and on the environment, but not without accurately labeled data.

Learn More
Parshva Mehta
Parshva Mehta
COO
PolyPerception

There’s a possibility to make an impact on legislation and on the environment, but not without accurately labeled data.

Parshva Mehta
Parshva Mehta
COO
PolyPerception

The team quickly learned to distinguish between waste objects, which differ greatly from region to region. Communication channels remained open for feedback, with a continuous open discussion about how efforts were progressing.

Learn More
Rafael Hautekiet
Rafael Hautekiet
CEO
PolyPerception

The team quickly learned to distinguish between waste objects, which differ greatly from region to region. Communication channels remained open for feedback, with a continuous open discussion about how efforts were progressing.

Rafael Hautekiet
Rafael Hautekiet
CEO
PolyPerception

Sama gave us visibility into the data labeling process, with tight QA feedback loops to ensure the high standard of quality we required for our models.

Learn More
Dhanesh Ramachandram
Dhanesh Ramachandram
Senior Machine Learning Researcher
Swift Medical

Sama gave us visibility into the data labeling process, with tight QA feedback loops to ensure the high standard of quality we required for our models.

Dhanesh Ramachandram
Dhanesh Ramachandram
Senior Machine Learning Researcher
Swift Medical

Working with Sama has made a demonstrable impact on our ability not only to service our current clients better but also to expand our services to new types of clients and new markets.

Learn More
Clare Bruzek
Clare Bruzek
VP of Operations
Tribe Dynamics

Working with Sama has made a demonstrable impact on our ability not only to service our current clients better but also to expand our services to new types of clients and new markets.

Clare Bruzek
Clare Bruzek
VP of Operations
Tribe Dynamics

Quality is important to them. You really get the sense they are there for more than just the financial transaction. They are a true partner.

Learn More
Vamsi Madabhushi
Vamsi Madabhushi
Product Manager
Walmart

Quality is important to them. You really get the sense they are there for more than just the financial transaction. They are a true partner.

Vamsi Madabhushi
Vamsi Madabhushi
Product Manager
Walmart

Sama was a force multiplier for us and a key success factor for our project. They delivered high-quality annotated data on time, listened to our feedback, and were very flexible in accommodating our requests.

Learn More
Xuan Yang
Xuan Yang
Computer Vision Researcher
Google

Sama was a force multiplier for us and a key success factor for our project. They delivered high-quality annotated data on time, listened to our feedback, and were very flexible in accommodating our requests.

Xuan Yang
Xuan Yang
Computer Vision Researcher
Google

We significantly improved our training data, enhancing our object detection algorithm to identify people or doors.

Learn More
Naty Shemer
Naty Shemer
R&D Group Manager
Indoor Robotics

We significantly improved our training data, enhancing our object detection algorithm to identify people or doors.

Naty Shemer
Naty Shemer
R&D Group Manager
Indoor Robotics

We had a ton of pictures of cows from Washington, where we are, but cows look different in Africa. Diversity in the dataset has been super challenging.

Learn More
Gracie Ermi
Gracie Ermi
Research Software Engineer
Vulcan

We had a ton of pictures of cows from Washington, where we are, but cows look different in Africa. Diversity in the dataset has been super challenging.

Gracie Ermi
Gracie Ermi
Research Software Engineer
Vulcan

Once you have a trained team, it pays off because they know what to look for. Some objects just blend into the background in images, so you need a trained eye to spot them.

Learn More
Ben Suidman
Ben Suidman
Senior Program Manager
Vulcan

Once you have a trained team, it pays off because they know what to look for. Some objects just blend into the background in images, so you need a trained eye to spot them.

Ben Suidman
Ben Suidman
Senior Program Manager
Vulcan

In a partner we’re looking for someone that can handle the volumes of data that we can generate, and handle those volumes in a quality manner. Sama is able to fulfill our business requirements, and do that cost effectively, but they have the added benefit of being an impact provider.

Learn More
Steve Heck
Steve Heck
CTO
Getty Images

In a partner we’re looking for someone that can handle the volumes of data that we can generate, and handle those volumes in a quality manner. Sama is able to fulfill our business requirements, and do that cost effectively, but they have the added benefit of being an impact provider.

Steve Heck
Steve Heck
CTO
Getty Images

Sama’s agility, ability to scale, and transparency they’ve given along the way make them the ideal training data partner.

Learn More
Ankur Khator
Ankur Khator
Sr. Program Manager
Microsoft

Sama’s agility, ability to scale, and transparency they’ve given along the way make them the ideal training data partner.

Ankur Khator
Ankur Khator
Sr. Program Manager
Microsoft

Trying to create AI models that can work on any stage of plant can be a challenge. Sama’s annotation solution helped us overcome this issue. Sama’s accuracy rate is consistently at 99%, which is incredible!

Learn More
Heather Clair
Heather Clair
Product Manager
Precision AI

Trying to create AI models that can work on any stage of plant can be a challenge. Sama’s annotation solution helped us overcome this issue. Sama’s accuracy rate is consistently at 99%, which is incredible!

Heather Clair
Heather Clair
Product Manager
Precision AI
WHY SAMA

Why Choose Sama

Sama delivers not only accurate video annotation, but insights and recommendations via our vertically integrated platform combined with human-in-the-loop experts, all while embracing an ethical AI approach. This is why companies come to us when other video annotation solutions fail.

Enterprise-Strength

No matter how complex your models, we consistently deliver a 99% client acceptance rate as you scale, even with high ambiguity images and edge cases.

Learn More

Industry Experience

Sama has over 15 years of experience and our annotators have an average tenure of 2+ years.  Vertically segmented teams provide expertise into industry nuances.

Learn More

Ethical AI

As the first AI certified B Corp, Sama has provided economic opportunities for over 65,000 employees from underserved communities.

Read the MIT RCT Study

Data Security

ISO certified delivery centers, a biometric secured platform and our in-house workforce help protect your data from unauthorized access and data corruption from ingestion to delivery.

Learn More
shapes
DATA SECURITY

Data Security is Our Top Priority

Your data remains protected and private because it’s managed in a secure facility by full-time in-house workforce of data experts. Your Data is Yours – Sama does not share or keep any datasets for training or other purposes, unlike crowdsourced alternatives.

ISO 9001
ISO 27001
EU GDPR COMPLIANT
TISAX
RESOURCES

Popular Resources

Learn more about Sama's work with data curation

Sama Data Annotation Solutions Ready for EU Compliance
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Sama Data Annotation Solutions Ready for EU Compliance

Policies and systems already in place will assist Sama customers in complying with new European Union regulations such as the Corporate Sustainability Due Diligence Directive (CSDDD), German Supply Chain Act, and Sustainable Finance Disclosure Regulation (SFDR). Sama also offers enterprise-grade SSO integrations, GDPR and CCPA compliance, and ISO and TISAX certifications.

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Sama Launches First Scalable Medium-Length Sequence Annotation Solution for Automotive AI

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Dremio Tech Evangelist Andrew Madson

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