↳Sama’s commitment to our people, the planet, & governance is outlined in our annual Impact Report. Read Now.

Go Beyond Your Data

Your ML model’s success requires more than data. It requires a trusted data curation, annotation & validation partner capable of managing risk while providing proactive insights and predictability.

25% of Fortune 50 companies trust Sama to help them deliver industry-leading ML models

A Data Centric Ecosystem for Computer Vision

Sama provides white-glove annotation solutions for today’s most complex ML models.

Comprehensive Data Curation Service

Get more with less with Sama’s advanced data selection and filtering capabilities. Only label data most likely to improve your models.

Best in Class Data Annotation Service

Our powerful annotation solution, complete with a full-time in-house
workforce, reliably produces industry-leading quality annotations for your image, video, and 3D point cloud data.

Trusted Data Validation Service

Fix your annotation model before it becomes a headline. Our solution includes human in the loop review and correction of your model predictions for image, video, and 3D point cloud data.

One of the first AI companies to be certified as a B Corp, a company dedicated to building a sustainable and inclusive economy. It’s in our DNA.

A Centralized Platform Designed to Minimize the Risk of ML Model Failure

Sama offers a unique blend of cutting-edge technology, proprietary approaches and human expertise to deliver actionable insights that lower the cost of getting models into production.

Actionable data insights that reduce the risk of ML model failure and lower the total cost of getting models into production.

We surface risks and insights through proprietary algorithms, a Human-in-the-Loop approach, and a proactive client calibration process. Insights include early edge case and trend detection, sensor or data distribution issues, missing data identification and more.

The industry’s highest quality guarantee supporting up to 300 million frames, 850 million shapes and 10 billion annotation points a month—with a 99% client acceptance rate.

Trust that your projects will be completed accurately and on-time regardless of scale and complexity. Project-specific training, specialized QA processes and dedicated teams help you avoid lengthy delays due to rework or operational inefficiencies.

A collaborative space for data annotation and validation projects. It is the command center for annotations, model validation, quality review and more.

Minimize setbacks with complete visibility into project status, accuracy rates and updates. Collaboration workflows and self-service reporting track project progress and quality over time to train models faster and more accurately.

Enterprises rely on Sama to de-risk ML model development

When other data annotation services fail, enterprises turn to Sama to get it right.

No Hidden Costs

We are your one-stop shop for data curation, annotation, and validation. As your partner, we save you time and money by improving your ML model’s accuracy.

↑ Revenue & profitability
↓ Total cost of ownership

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No Delays

Poor quality controls are often overlooked in the race to get to market. We get your model right the first time by incorporating the highest SLA guarantees and active management.

↑ Productivity
↓ Time to insights

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No Bad Data

Label inconsistencies cripple your ML models. We take you from start to scale by looking at your data, with heavy human-in-the-loop iteration and operational best practices.

↑ Speed to market
↓ Risk of model failure

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Experts in Complex
Workflows Across Industries

ADAS & Autonomous Vehicles

From advanced driver-assistance systems to autonomous vehicles, Sama powers your ML models with the most accurate data in the industry.

Consumer Tech & Media

Sama provides the highest quality annotated data for consumer electronics, smart home devices, consumer software, and consumer surveillance applications.

Retail & E-Commerce

Sama’s best-in-class data annotation leads to better customer experiences — resulting in better conversion rates, higher average order values, and ultimately, increased revenue.

Drone spraying a field

Agriculture & Food

Elevate agricultural growth, productivity, and sustainability through high-quality training and validation data, reducing waste and cost.

Why Customers Choose Sama

Enterprise Strength

Built for the enterprise to support the most demanding and complex ML models

Sama delivers quality at scale, at the lowest total cost of ownership, while ensuring your data is always secure.

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Experience & Expertise

A long track record of enterprise success

Sama is recognized as the SME of data annotation, matching our highly-skilled workforce to your industry, your data, and your unique needs.

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Ethical AI

A purpose-driven business model, built for impact

Sama is driving an ethical AI supply chain that meaningfully improves employment and income outcomes for those with the greatest barriers to work.

Our Impact–>


Guaranteed data accuracy


Events tracked per month to improve our product and processes with A/B testing


Lives impacted to date thanks to our purpose-driven business model

 Data Security is our Top Priority

Your data remains protected and private because it’s managed in a secure facility by full-time in-house workforce of data experts. Your Data is Yours – Sama does not share or keep any datasets for training or other purposes, unlike crowdsourced alternatives.

With Sama, Go Beyond Your Data

Popular Resources

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BNY Mellon AI Hub Managing Director Michael Demissie

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Understanding Keypoint Annotation: A Guide to Enhancing AI’s Vision

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Mercedes-Benz Executive Manager for AI Alex Dogariu

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