INDUSTRIES

Increase ROI for Retail & E-commerce

Better quality data annotation labels lead to better customer experiences. And in the world of e-commerce, happy customers reward you with their loyalty — bringing better conversion rates, higher average order values, and ultimately, increased revenue.

Gen AI is poised to shift the retail industry for good. Sama can help you create multi-modal training data, fine-tune image masking or background generation models, and more.

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USE CASES

Annotation Solutions for Retail & Ecommerce

By precisely labeling the unique attributes of products, (i.e. dimensions, price points, descriptions) our tools can help you improve search relevance, shorten product discovery time and build a hyper-personalized experience which the customer will reward with loyalty.

Our item-level tagging tools can help you keep up with the constant influx of new products, brands, and styles to better meet customer demand without running out of stock or carrying excess supply, freeing up your internal team to focus on strategy.

Increase shoppers’ autonomy with highly-accurate computer vision-enabled item selection. Sama provides advanced video annotation tools with complex object tracking to ensure accuracy of item recognition. We help you improve customer experiences that will generate more sales using fewer resources.

Computer vision can provide traffic and behavior analytics by using real-time, accurate visitor counts and classification to better understand the flow of traffic. Harness the power of video to identify threats in real time, leading to quicker and better decisions to improve security and prevent theft and its associated costs.

retail security

Provide a seamless augmented reality experience for consumers with accurately labeled computer vision data. For consumers, credible AR applications will enhance the online shopping experience and boost confidence; for retailers, the result is more sales and fewer returns.

CASE STUDIES

Sama continues to deliver accurate annotations that meet the retail industry’s growing catalog of products

High-Quality Labels Power Accurate Search for Walmart’s
385 Million Online Visitors

Covering more than 2.5 million items with visible enhancements in product descriptions, images, and categorizations, Sama achieved 98% coverage

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walmart website

A Fortune 100 Company Improved Custom Ad Generation Model

Reviewing generated ads for contextual accuracy and flagging errors created additional training data to fine-tune the generative model and prevent model hallucinations. The  result was a better client experience and increased confidence in advertising services.

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Accurate Data Annotation Powers Shoe Sizing App

Sama delivered hyper-personalized experiences, at accuracy, to delight their users around the world.

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shoe sizing app
TESTIMONIALS

15 Years of Building Enterprise AI — Responsibly

Top teams across industries trust Sama for quality AI data annotation.

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Trying to create AI models that can work on any stage of plant can be a challenge. Sama’s annotation solution helped us overcome this issue. Sama’s accuracy rate is consistently at 99%, which is incredible!

Learn More
Heather Clair
Heather Clair
Product Manager
at
Precision AI

Trying to create AI models that can work on any stage of plant can be a challenge. Sama’s annotation solution helped us overcome this issue. Sama’s accuracy rate is consistently at 99%, which is incredible!

Heather Clair
Heather Clair
Product Manager
at
Precision AI

Sama’s agility, ability to scale, and transparency they’ve given along the way make them the ideal training data partner.

Learn More
Ankur Khator
Ankur Khator
Sr. Program Manager
at
Microsoft

Sama’s agility, ability to scale, and transparency they’ve given along the way make them the ideal training data partner.

Ankur Khator
Ankur Khator
Sr. Program Manager
at
Microsoft

In a partner we’re looking for someone that can handle the volumes of data that we can generate, and handle those volumes in a quality manner. Sama is able to fulfill our business requirements, and do that cost effectively, but they have the added benefit of being an impact provider.

Learn More
Steve Heck
Steve Heck
CTO
at
Getty Images

In a partner we’re looking for someone that can handle the volumes of data that we can generate, and handle those volumes in a quality manner. Sama is able to fulfill our business requirements, and do that cost effectively, but they have the added benefit of being an impact provider.

Steve Heck
Steve Heck
CTO
at
Getty Images

We have been impressed, not only with their consistent level of high quality, but with their entire approach to training data strategy. To us they are a perfect addition to our work in AI.

Learn More
Demetrio Aiello
Demetrio Aiello
Head of the Artificial Intelligence & Robotics Labs
at
Continental

We have been impressed, not only with their consistent level of high quality, but with their entire approach to training data strategy. To us they are a perfect addition to our work in AI.

Demetrio Aiello
Demetrio Aiello
Head of the Artificial Intelligence & Robotics Labs
at
Continental

Once you have a trained team, it pays off because they know what to look for. Some objects just blend into the background in images, so you need a trained eye to spot them.

Learn More
Ben Suidman
Ben Suidman
Senior Program Manager
at
Vulcan

Once you have a trained team, it pays off because they know what to look for. Some objects just blend into the background in images, so you need a trained eye to spot them.

Ben Suidman
Ben Suidman
Senior Program Manager
at
Vulcan

We had a ton of pictures of cows from Washington, where we are, but cows look different in Africa. Diversity in the dataset has been super challenging.

Learn More
Gracie Ermi
Gracie Ermi
Research Software Engineer
at
Vulcan

We had a ton of pictures of cows from Washington, where we are, but cows look different in Africa. Diversity in the dataset has been super challenging.

Gracie Ermi
Gracie Ermi
Research Software Engineer
at
Vulcan

We significantly improved our training data, enhancing our object detection algorithm to identify people or doors.

Learn More
Naty Shemer
Naty Shemer
R&D Group Manager
at
Indoor Robotics

We significantly improved our training data, enhancing our object detection algorithm to identify people or doors.

Naty Shemer
Naty Shemer
R&D Group Manager
at
Indoor Robotics

Sama was a force multiplier for us and a key success factor for our project. They delivered high-quality annotated data on time, listened to our feedback, and were very flexible in accommodating our requests.

Learn More
Xuan Yang
Xuan Yang
Computer Vision Researcher
at
Google

Sama was a force multiplier for us and a key success factor for our project. They delivered high-quality annotated data on time, listened to our feedback, and were very flexible in accommodating our requests.

Xuan Yang
Xuan Yang
Computer Vision Researcher
at
Google

Quality is important to them. You really get the sense they are there for more than just the financial transaction. They are a true partner.

Learn More
Vamsi Madabhushi
Vamsi Madabhushi
Product Manager
at
Walmart

Quality is important to them. You really get the sense they are there for more than just the financial transaction. They are a true partner.

Vamsi Madabhushi
Vamsi Madabhushi
Product Manager
at
Walmart

Working with Sama has made a demonstrable impact on our ability not only to service our current clients better but also to expand our services to new types of clients and new markets.

Learn More
Clare Bruzek
Clare Bruzek
VP of Operations
at
Tribe Dynamics

Working with Sama has made a demonstrable impact on our ability not only to service our current clients better but also to expand our services to new types of clients and new markets.

Clare Bruzek
Clare Bruzek
VP of Operations
at
Tribe Dynamics

Sama gave us visibility into the data labeling process, with tight QA feedback loops to ensure the high standard of quality we required for our models.

Learn More
Dhanesh Ramachandram
Dhanesh Ramachandram
Senior Machine Learning Researcher
at
Swift Medical

Sama gave us visibility into the data labeling process, with tight QA feedback loops to ensure the high standard of quality we required for our models.

Dhanesh Ramachandram
Dhanesh Ramachandram
Senior Machine Learning Researcher
at
Swift Medical

The team quickly learned to distinguish between waste objects, which differ greatly from region to region. Communication channels remained open for feedback, with a continuous open discussion about how efforts were progressing.

Learn More
Rafael Hautekiet
Rafael Hautekiet
CEO
at
PolyPerception

The team quickly learned to distinguish between waste objects, which differ greatly from region to region. Communication channels remained open for feedback, with a continuous open discussion about how efforts were progressing.

Rafael Hautekiet
Rafael Hautekiet
CEO
at
PolyPerception

There’s a possibility to make an impact on legislation and on the environment, but not without accurately labeled data.

Learn More
Parshva Mehta
Parshva Mehta
COO
at
PolyPerception

There’s a possibility to make an impact on legislation and on the environment, but not without accurately labeled data.

Parshva Mehta
Parshva Mehta
COO
at
PolyPerception

Having worked with different cloud providers where the staff doing the actual work was always very hidden from us, we appreciated the transparency and social sustainability of Sama.

Learn More
Mikael Andersson
Mikael Andersson
Sr Product Owner
at
Volumental

Having worked with different cloud providers where the staff doing the actual work was always very hidden from us, we appreciated the transparency and social sustainability of Sama.

Mikael Andersson
Mikael Andersson
Sr Product Owner
at
Volumental

Sama’s agents became increasingly better at labeling our data thanks to feedback loops. This iterative way of working has made them experts on our data.

Learn More
Johanna Schacht
Johanna Schacht
AI Team Lead
at
Orbisk

Sama’s agents became increasingly better at labeling our data thanks to feedback loops. This iterative way of working has made them experts on our data.

Johanna Schacht
Johanna Schacht
AI Team Lead
at
Orbisk

You can imagine the heaps of images coming in from the restaurants that we work with. Most are identified by image recognition algorithms, but for outliers and edge cases, we rely on Sama.

Learn More
Olaf van der Veen
Olaf van der Veen
CEO and Co-Founder
at
Orbisk

You can imagine the heaps of images coming in from the restaurants that we work with. Most are identified by image recognition algorithms, but for outliers and edge cases, we rely on Sama.

Olaf van der Veen
Olaf van der Veen
CEO and Co-Founder
at
Orbisk

Trying to create AI models that can work on any stage of plant can be a challenge. Sama’s annotation solution helped us overcome this issue. Sama’s accuracy rate is consistently at 99%, which is incredible!

Learn More
Heather Clair
Heather Clair
Product Manager
Precision AI

Trying to create AI models that can work on any stage of plant can be a challenge. Sama’s annotation solution helped us overcome this issue. Sama’s accuracy rate is consistently at 99%, which is incredible!

Heather Clair
Heather Clair
Product Manager
Precision AI

Sama’s agility, ability to scale, and transparency they’ve given along the way make them the ideal training data partner.

Learn More
Ankur Khator
Ankur Khator
Sr. Program Manager
Microsoft

Sama’s agility, ability to scale, and transparency they’ve given along the way make them the ideal training data partner.

Ankur Khator
Ankur Khator
Sr. Program Manager
Microsoft

In a partner we’re looking for someone that can handle the volumes of data that we can generate, and handle those volumes in a quality manner. Sama is able to fulfill our business requirements, and do that cost effectively, but they have the added benefit of being an impact provider.

Learn More
Steve Heck
Steve Heck
CTO
Getty Images

In a partner we’re looking for someone that can handle the volumes of data that we can generate, and handle those volumes in a quality manner. Sama is able to fulfill our business requirements, and do that cost effectively, but they have the added benefit of being an impact provider.

Steve Heck
Steve Heck
CTO
Getty Images

We have been impressed, not only with their consistent level of high quality, but with their entire approach to training data strategy. To us they are a perfect addition to our work in AI.

Learn More
Demetrio Aiello
Demetrio Aiello
Head of the Artificial Intelligence & Robotics Labs
Continental

We have been impressed, not only with their consistent level of high quality, but with their entire approach to training data strategy. To us they are a perfect addition to our work in AI.

Demetrio Aiello
Demetrio Aiello
Head of the Artificial Intelligence & Robotics Labs
Continental

Once you have a trained team, it pays off because they know what to look for. Some objects just blend into the background in images, so you need a trained eye to spot them.

Learn More
Ben Suidman
Ben Suidman
Senior Program Manager
Vulcan

Once you have a trained team, it pays off because they know what to look for. Some objects just blend into the background in images, so you need a trained eye to spot them.

Ben Suidman
Ben Suidman
Senior Program Manager
Vulcan

We had a ton of pictures of cows from Washington, where we are, but cows look different in Africa. Diversity in the dataset has been super challenging.

Learn More
Gracie Ermi
Gracie Ermi
Research Software Engineer
Vulcan

We had a ton of pictures of cows from Washington, where we are, but cows look different in Africa. Diversity in the dataset has been super challenging.

Gracie Ermi
Gracie Ermi
Research Software Engineer
Vulcan

We significantly improved our training data, enhancing our object detection algorithm to identify people or doors.

Learn More
Naty Shemer
Naty Shemer
R&D Group Manager
Indoor Robotics

We significantly improved our training data, enhancing our object detection algorithm to identify people or doors.

Naty Shemer
Naty Shemer
R&D Group Manager
Indoor Robotics

Sama was a force multiplier for us and a key success factor for our project. They delivered high-quality annotated data on time, listened to our feedback, and were very flexible in accommodating our requests.

Learn More
Xuan Yang
Xuan Yang
Computer Vision Researcher
Google

Sama was a force multiplier for us and a key success factor for our project. They delivered high-quality annotated data on time, listened to our feedback, and were very flexible in accommodating our requests.

Xuan Yang
Xuan Yang
Computer Vision Researcher
Google

Quality is important to them. You really get the sense they are there for more than just the financial transaction. They are a true partner.

Learn More
Vamsi Madabhushi
Vamsi Madabhushi
Product Manager
Walmart

Quality is important to them. You really get the sense they are there for more than just the financial transaction. They are a true partner.

Vamsi Madabhushi
Vamsi Madabhushi
Product Manager
Walmart

Working with Sama has made a demonstrable impact on our ability not only to service our current clients better but also to expand our services to new types of clients and new markets.

Learn More
Clare Bruzek
Clare Bruzek
VP of Operations
Tribe Dynamics

Working with Sama has made a demonstrable impact on our ability not only to service our current clients better but also to expand our services to new types of clients and new markets.

Clare Bruzek
Clare Bruzek
VP of Operations
Tribe Dynamics

Sama gave us visibility into the data labeling process, with tight QA feedback loops to ensure the high standard of quality we required for our models.

Learn More
Dhanesh Ramachandram
Dhanesh Ramachandram
Senior Machine Learning Researcher
Swift Medical

Sama gave us visibility into the data labeling process, with tight QA feedback loops to ensure the high standard of quality we required for our models.

Dhanesh Ramachandram
Dhanesh Ramachandram
Senior Machine Learning Researcher
Swift Medical

The team quickly learned to distinguish between waste objects, which differ greatly from region to region. Communication channels remained open for feedback, with a continuous open discussion about how efforts were progressing.

Learn More
Rafael Hautekiet
Rafael Hautekiet
CEO
PolyPerception

The team quickly learned to distinguish between waste objects, which differ greatly from region to region. Communication channels remained open for feedback, with a continuous open discussion about how efforts were progressing.

Rafael Hautekiet
Rafael Hautekiet
CEO
PolyPerception

There’s a possibility to make an impact on legislation and on the environment, but not without accurately labeled data.

Learn More
Parshva Mehta
Parshva Mehta
COO
PolyPerception

There’s a possibility to make an impact on legislation and on the environment, but not without accurately labeled data.

Parshva Mehta
Parshva Mehta
COO
PolyPerception

Having worked with different cloud providers where the staff doing the actual work was always very hidden from us, we appreciated the transparency and social sustainability of Sama.

Learn More
Mikael Andersson
Mikael Andersson
Sr Product Owner
Volumental

Having worked with different cloud providers where the staff doing the actual work was always very hidden from us, we appreciated the transparency and social sustainability of Sama.

Mikael Andersson
Mikael Andersson
Sr Product Owner
Volumental

Sama’s agents became increasingly better at labeling our data thanks to feedback loops. This iterative way of working has made them experts on our data.

Learn More
Johanna Schacht
Johanna Schacht
AI Team Lead
Orbisk

Sama’s agents became increasingly better at labeling our data thanks to feedback loops. This iterative way of working has made them experts on our data.

Johanna Schacht
Johanna Schacht
AI Team Lead
Orbisk

You can imagine the heaps of images coming in from the restaurants that we work with. Most are identified by image recognition algorithms, but for outliers and edge cases, we rely on Sama.

Learn More
Olaf van der Veen
Olaf van der Veen
CEO and Co-Founder
Orbisk

You can imagine the heaps of images coming in from the restaurants that we work with. Most are identified by image recognition algorithms, but for outliers and edge cases, we rely on Sama.

Olaf van der Veen
Olaf van der Veen
CEO and Co-Founder
Orbisk
WHY SAMA

Why Choose Sama

Sama delivers not only accurate video annotation, but insights and recommendations via our vertically integrated platform combined with human-in-the-loop experts, all while embracing an ethical AI approach. This is why companies come to us when other video annotation solutions fail.

Enterprise-Strength

No matter how complex your models, we consistently deliver a 99% client acceptance rate as you scale, even with high ambiguity images and edge cases.

Learn More

Industry Experience

Sama has over 15 years of experience and our annotators have an average tenure of 2+ years.  Vertically segmented teams provide expertise into industry nuances.

Learn More

Ethical AI

As the first AI certified B Corp, Sama has provided economic opportunities for over 65,000 employees from underserved communities.

Read the MIT RCT Study

Data Security

ISO certified delivery centers, a biometric secured platform and our in-house workforce help protect your data from unauthorized access and data corruption from ingestion to delivery.

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DATA SECURITY

Data Security is Our Top Priority

Your data remains protected and private because it’s managed in a secure facility by full-time in-house workforce of data experts. Your Data is Yours – Sama does not share or keep any datasets for training or other purposes, unlike crowdsourced alternatives.

ISO 9001
ISO 27001
ISO 42001
EU GDPR COMPLIANT
TISAX
AICPA SOC-2
RESOURCES

Popular Resources

Learn more about Sama's work with data curation

The Art of Data Curation: A Case Study with Valohai
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5
MIN READ

The Art of Data Curation: A Case Study with Valohai

At Sama, we’ve developed tools that streamline this data curation process, ensuring every selected data sample aligns with your goals. Given the need for rapid experimentation and frequent configuration adjustments in our data curation pipeline - typically handled by an ML Applied Scientist - we leverage the Valohai platform to boost efficiency and reduce costs, all without requiring DevOps support.

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28
MIN LISTEN

Block Developer Advocate Rizel Scarlett

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5
MIN READ

Garbage In, Garbage Out: Why Data Accuracy Matters for AI Models

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4
MIN READ

Sama’s Near-term Carbon Emissions Reduction Targets Have Been Validated by the SBTi

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