Custom Training Data for Gen AI and LLM Builders

Our team will craft a distribution of high quality prompts and answers designed to train or fine-tune your model more comprehensively. 

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25% of Fortune 50 companies trust Sama to help them deliver industry-leading ML models


Training Data Creation Solutions

New Training Data

We’ll craft comprehensive prompts and answers across a variety of dimensions such as tone, delivery format, justification and more. Working closely with your team we’ll identify the right distribution of data that needs to be created to build a foundational set of training data or finetune an existing LLM.

Data Augmentation

Our experts will help augment your training data by creating additional prompts based on examples and instructions from your application. We can also validate user-written responses as well as review and rewrite prompts generated by a model.

Edge Case Generation

Our skilled team will analyze the distribution of prompts used with your model to identify gaps and potential areas of non-standard behavior. We then leverage these insights to design targeted test prompts to help train your model for a wider range of scenarios.


Our Proprietary Approach to Data Creation

We’ll work with your internal specialists and domain experts to understand your requirements. Then we’ll align on prompt distribution targets including various dimensions such as tone, delivery format, justification and more.

Our AI specialists leverage their expertise to write high quality prompts along with corresponding answers across varying formats and dimensions. We’ll curate a highly specialized set of data to help streamline the large language model development process.

After an initial set of data has been created we’ll work with your team to review the prompts and responses created to ensure the data aligns with the intended purpose of the generative model or LLM. If needed, our teams will collaborate closely to recalibrate.

Once an initial set of prompts and responses has been created. Our team will scale the process by coming up with multiple variations of prompts to augment your training data. We’ll also use proprietary models to help create variants of human generated prompts to create large-scale tests.

When training data is complete, we follow a structured delivery process to ensure smooth integration with your LLM training pipeline. We offer flexible and customizable delivery formats, APIs, and the option for custom API integrations to support rapid development of models.


Generative AI and LLM Solutions

With over 15 years of industry experience, Sama’s data annotation and validation solutions help you build more accurate GenAI and LLMs—faster.

Model Evaluation

Our human-in-the-loop approach drives data-rich model improvements & RAG embedding enhancements through a variety of validation solutions. Our team provides iterative human feedback loops that score and rank prompts along with evaluating outputs. We also provide multi-modal captioning and sentiment analysis solutions to help models develop a nuanced understanding of user emotion and feedback.

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Training Data

We’ll help create new data sets that can be used to train or fine tune models to augment performance. If your model struggles with areas such as open Q&A, summarization or knowledge research, our team will help create unique, logical examples that can be used to train your model. We can also validate and reannotate poor model responses to create additional datasets for training.

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Supervised Fine-Tuning

Our team will help you build upon an existing LLM to create a proprietary model tailored to your specific needs. We’ll craft new prompts and responses, evaluate model outputs, and rewrite responses to improve accuracy and context optimization.

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Red Teaming

Our team of highly trained of ML engineers and applied data scientists crafts prompts designed to trick or exploit your model’s weaknesses. They also help expose vulnerabilities, including generating biased content, spreading misinformation, producing harmful outputs and more to improve the safety and reliability of your Gen AI models. This includes large scale testing, fairness evaluation, privacy assessments and compliance.

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What Our Platform Offers

Multimodal Support

Our team is trained to provide comprehensive support across various modalities including text, image, and voice search applications. We help improve model accuracy and performance through a variety of solutions. 

Proactive Quality at-Scale

Our proactive approach minimizes delays while maintaining quality to help teams and models hit their milestones. All of our solutions are backed by SamaAssure™, the industry’s highest quality guarantee for Generative AI. 

Proactive Insights

SamaIQ™ combines the expertise of the industry’s best specialists with deep industry knowledge and proprietary algorithms to deliver faster insights and reduce the likelihood of unwanted biases and other privacy or compliance vulnerabilities.

Collaborative Project Space

SamaHub™, our collaborative project space, is designed for enhanced communication. GenAI and LLM clients have access to collaboration workflows, self-service sampling and complete reporting to track their project’s progress.

Easy Integrations

We offer a variety of integration options, including APIs, CLIs, and webhooks that allow you to seamlessly connect our platform to your existing workflows. The Sama API is a powerful tool that allows you to programmatically query the status of projects, post new tasks to be done, receive results automatically, and more.


First batch client acceptance rate across 10B points per month


Get models to market 3x faster by eliminating delays, missed deadlines and excessive rework


Lives impacted to date thanks to our purpose-driven business model


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Frequently Asked Questions

What is training data for Generative AI?


Why is high-quality training data important for Generative AI?


What is prompt engineering for creating Generative AI models?


Why are edge cases important when developing Generative AI models?