AI's Growing Impact in Retail: Winners & Losers from the 2024 Holiday Season

How AI Happens will welcome Mika Yamamoto, Chief Customer and Marketing Officer at Freshworks, and Lisa Avvocato, VP Global Marketing at Sama, for a discussion on the idea that brands will have to innovate… or liquidate. Join us for the live recording on Thursday, Feb. 6 to join the discussion.

AI in Retail has moved beyond experimentation to become a fundamental driver of innovation and customer experience—and the 2024 holiday shopping season was its proving ground. 

This year, the industry’s most forward-thinking players embraced AI across multiple touchpoints:

• Walmart and Nordstrom launched sophisticated AI agents before the holidays, delivering more targeted product suggestions that increased average cart values. 
• Target introduced AI co-pilots for in-store staff to optimize operations.
• Coca-Cola’s AI-generated ad unapologetically solidified a shift in the future of content creation.