Our Founder

Leila Janah

October 9, 1982 – January 24, 2020

Leila Janah, social entrepreneur, activist, adventurer and founder of Samasource, Samaschool, and LXMI, passed away on Friday, January 24th due to complications from Epithelioid Sarcoma. She was 37 years old.

Leila was a pioneer in the field of impact sourcing, and will be best remembered for the innovations she brought to the work of eradicating poverty. She believed that “the greatest challenge of the next 50 years will be to create dignified work for everyone.” Leila founded Samasource in 2008 with the mission of giving work, not aid, by hiring workers in impoverished areas, training them in AI data annotation, and providing the technology to plug their skills into the global digital economy where they could earn living wages.

“Leila’s efforts were motivated by the same guiding principle – that in providing dignity through work, we can eliminate world poverty – and over the years she found new ways to fulfill that mandate. ”

Leila Janah, Founder, Sama


Leila, a child of Indian immigrants, was born in upstate New York, and raised in a suburb of Los Angeles. She attended the California Academy of Mathematics and Science where, during her senior year, she was awarded a six month scholarship to teach English in Ghana. There she witnessed what would become the singular motivation of her life’s work: the tragedy of talented and hard-working people struggling in poverty solely due to geographical isolation from well-paying jobs.


This experience inspired Leila to create her own degree in African Development Studies at Harvard University. As an undergraduate she was a Secretariat leader for Harvard Model UN and World Model UN; a researcher and writer for Let’s Go’s travel guides to Brazil, Mozambique, and Borneo; and took time between academics to work at the World Bank in the Development Research Group.


Upon graduating, Leila joined Katzenbach Partners (now Booz & Co.) as a management consultant. While on one of her first professional assignments, working as a manager for a call center in Mumbai, she learned that one of her employees commuted to work from his home in the slums every day by rickshaw. “I thought, ‘What if we could locate the call center in the slums?’” she told The Christian Science Monitor in 2014, crediting this moment with sparking the idea for Samasource.

Learn more about Leila’s Book here.


Proven, Verifiable Impact

Samasource, which in 2019 raised a $14.8 million Series A round of funding, now hires people from East Africa and India, trains them in data skills for AI and broader digital work, then offers solutions that combine human judgment with technology to a host of global companies including Microsoft, Walmart, and others encompassing 25% of the Fortune 100. In a piece on Leila’s passing, TechCrunch noted that “Janah and her company were well ahead of their time, as issues related to bias in [Machine Learning] models have become top-of-mind for many product leaders in Silicon Valley today.

Leila’s Foundations

In 2013, Leila launched Samaschool, a non-profit focused on reskilling for the new economy. The aim was to bridge the digital divide in the United States by raising the level of technological know-how in underserved local communities. “She flipped the equation,” Maria Konnikova wrote in Pacific Standard. “Rather than teach specific skills geared at concrete jobs, she would train potential workers in basic computer and digital literacy skills that could then be translated into any number of jobs online.”

In 2015 Leila founded LXMI, an ethical fair-trade, organic skincare company, after a period of travel through Uganda. It began as a way to create economic opportunities for Ugandan women by leveraging the local beauty secret of Nilotica, a wild botanical that grows along the Nile. The business, which was selected as part of Sephora’s Accelerate Cohort designed for female founders, quickly expanded to support local economies in Suriname, Kenya, and South Africa. Most recently, LXMI secured a major partnership with Conservation International to preserve 235,000 hectares of wildland in the Amazon where many of the traditional medicinals that are LXMI product ingredients are sourced.

In 2019, Leila re-established Samasource as a for-profit tech company, with Sama, the original nonprofit, as the company’s largest shareholder. The shift provides Samasource with access to the external capital required for scale while ensuring that social impact remains embedded in the core DNA of the business. Samasource COO Wendy Gonzalez, who has spent five years working closely alongside Leila to build the firm’s vision and strategy, is now at the helm as the company’s interim CEO.

The first AI company to
receive B Corp Certification


Lives impacted.


Businesses funded through the Leila Janah Foundation.


Average increase in earnings when joining Sama.

Diagnosed with Epithelioid Sarcoma (ES) in the Spring of 2019, Leila was characteristically courageous in her last months. Despite her declining health she continued to read stories to her stepdaughter and her godchildren, tucking them in at night and blowing out birthday candles together. In lieu of far-flung travel and salsa dancing, Leila took up painting and taught herself to play the ukulele. As well-wishes poured in from around the globe, and as dear friends ensured she always had loving company at her bedside, she expressed that she had rarely felt as loved as she did during those months, joking that “aside from cancer, this is one of the best times of my life.”

As her cancer progressed, Leila began working with Research to the People, a non-profit biomedical research initiative, to accelerate research into this rare sarcoma and to identify potential treatments outside the standard of care. Two weeks ago, the group convened a summit of over 50 experts in oncology, molecular biology, bioinformatics, and software engineering to analyze the data of Leila’s case. The 3-day medical hackathon included in-depth research on ES and its genetic mutations in an attempt to identify new therapeutic approaches to combating this aggressive disease. In hopes of advancing ES research as a whole, Leila conducted a genome sequencing of her cancer, and her tissue sample analysis continues to provide a meaningful scientific opportunity. The research is ongoing, and its findings will be shared with the cancer community for the benefit of future ES patients, as was Leila’s wish.

If you would like to make a donation to honor Leila’s legacy and support her mission to Give Work, visit Leila Janah foundation.

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