About us


Since our founding we’ve pioneered new technologies and business methods that harness the power of markets for social good, leveling the playing field for those who do not share equally in the benefits of human progress. For us, this means creating conditions for our team members and communities to thrive, minimizing our impact on the planet, and working with our customers to help them achieve their own impact goals.

Our Responsibility

At Sama we believe responsible actions lead to positive impact. We are committed to taking responsibility for our impact on people and the planet. Responsibility is a journey, and we are committed to being purposeful in our approach in every step along the way.

Responsibility to our people means creating conditions that allow our team members and their communities to learn, work and thrive.

Responsibility to the planet means actively working to minimize our negative impact on the planet by minimizing waste and advancing climate actions strategies through a human-centered approach .

Responsibility to our customers means aligning to advance common social impact and sustainability objectives.

“Don’t underestimate the ripple effect of what you do. These kinds of actions have toppled empires.”

Leila Janah, Founder, Sama

Why We Started

Leila Janah, our late founder, firmly believed that providing meaningful, dignified, living wage work is the best way to lift people out of poverty. She founded Sama in 2008 driven by the belief that “talent is equally distributed, but opportunity is not.”

Using cutting edge social enterprise models, she oversaw the development of version one of our platform, SamaHub, expanded our operations to three continents, and impacted over 50,000 people.

Where We Are Today

Since 2008, Sama has worked to provide equitable access to work opportunities and growth. Our entry-level workforce development strategy focuses on creating access to employment and supporting professional advancement.

We are committed to supporting our team members’ communities by expanding access f to work and advancing a climate action strategies.

The first AI company to
receive B Corp Certification

Certified B Corp

Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to serve as a force for good. B Corps are accelerating a global cultural shift to redefine success in business and build a more inclusive and sustainable economy. Sama is one of the only AI companies with B Corp Certification, named Best for the World 2021 in the Workers area.

Verifying The Impact of Our Model

In 2021, MIT and Innovations for Poverty Action released findings from a multi-year Randomized Control Trial (RCT) on Sama’s impact-focused business model. This study found those with access to training and work at Sama had significantly higher employment rates and earnings. Read the results here.

Measurement and Accountability

Social and environmental responsibility cannot exist without measurement and accountability. Third party verification, alignment with global standards and ongoing research and evaluation are essential to understanding the impact we are having and where we need to do more.


Lives impacted


Businesses funded through the Leila Janah Foundation


Hours of training to upskill its employees