High-Quality Labels Power Accurate Search for Walmart’s 385 Million Online Visitors

When shopping online, consumers expect the search experience on an e-commerce site to be as reliable as a Google search. Retailers who fail to “Googlify” their online search are leaving money on the table: by some counts, 12% of users will bounce to a competitor’s site after an unsatisfactory search. Walmart partnered with Sama to improve their retail item coverage from 91 to 98 percent.