↳Sama’s commitment to our people, the planet, & governance is outlined in our annual Impact Report. Read Now.
Blog > Security & Trust
Data Protection and Privacy for Training Data

Data Protection and Privacy for Training Data


  • The need for data to meet privacy & security requirements by law can often reduce the amount of training data available
  • The growth of popularity in AI has been mirrored by a growing number of concerns surrounding privacy, security, and ethical use of data
  • Sama gives the ability for AI companies to scale training data at a faster pace without compromising quality, privacy or security

With the steady rise in both popularity and progress in Artificial Intelligence (AI) over recent years, many have been quick to address potential privacy and security concerns, with buzzwords like ‘ethics’ and ‘responsibility’ never too far from discussion. While the initial public perception of AI was “will automation steal my job”, steady progress has seen facets of AI and Machine Learning technology present in our living rooms, cars, phones, and more, mostly without people knowing. That said, an important question has emerged: What level of trust can—and should—we place in these AI systems?

In an age of increasingly complex governmental data privacy requirements, it can be hard to understand not only the level of personal data that’s available, but also how this is protected, both in law (GDPR, Information Privacy law etc.), but also through the development of solution provider products.

Why do we need such swathes of data? Well, a simple input/output equation suggests that more data equates to the ability for increased training and training environments. This, in turn, leads to models that are often increasingly accurate due to both the level of training and the various training scenarios it has been placed inside [1]. At this stage, it is also important to recognize the differentiation between both structured & unstructured data as well as supervised & unsupervised learning. You can read more on this here.

To surmise, the main challenges faced by those in need of large data training sets include, but are not limited to, the following:

  • Inability to utilize all owned data due to GDPR and CCPA privacy restrictions
  • Lack of anonymized video training data available for use
  • Previously used techniques, including pixelation of imagery reducing model performance for video analysis
  • Required manual human intervention

Sama’s ISO-certified data centers, vulnerability testing of systems, data storage encryption & GDPR compliance, not only ensure the highest level of internal security, but also the most dynamic and innovative data utilization service available.

Learn more about how Sama keeps your data secure here.

Related Resources

Why ISO Certification Matters: Choosing the Right Training Data Partner

2 Min Read